The Real Shaving Co.

The Real Shaving Co.

The Real Shaving Company hired design agency Fresh Pies to revamp their website. The stylish new look demanded some snappy new writing that would appeal to – and educate – the company’s discerning male target market.

We extricated our best-looking writers from gazing at themselves in the bathroom mirror and asked them to lather up a suitably blokeish but intelligent tone of voice. The result: razor-sharp copy that was clearly a cut above the competition.