IT services company StratoGen needed to demonstrate thought leadership in the highly competitive and fast-moving world of cloud computing.
To do this, they needed a series of articles that would express their expertise, build their brand and ratchet up their reach.
With a highly specialised target market of IT managers and buyers, we called in experienced technology journalists to create content that would appeal to those at both the interest, consideration and purchasing stage of the sales funnel.
Through a series of – dare we say – clear, compelling and considerate pieces, they nailed IT.
Read some of the articles here.