Trisha Brandon – the Strategist
When content strategy became a “thing” a few years back, Trisha discovered she had already been doing it for over a decade. Since the nineties she has been helping clients such as Red Bull, Tesco, WeightWatchers.com, STA Travel, handbag.com and National Public Radio, achieve digital drive and direction.
How does she do it? By meticulously planning the channels, formats, tone of voice, subject matter and volume of their content. Publishers, agencies, brands and media houses continue to clamour for her strategic skills, yet there’s still nothing she likes more than putting pen to paper – or finger to keyboard – and rattling out a finely honed article.