IBM for WorksMC
IBM needed intelligent content for a number of LinkedIn groups, which they had created in order to better engage with their clients.
Working with leading B2B marketing agency WorksMC, we provided a group of experienced technology writers to produce articles that would be genuinely engaging, rather than corporate PR.
With their help, WorksMC were able to increase group membership by 1,300 per cent in the first couple of months. Since then, we’ve written numerous white papers, case studies and blogs for IBM and their partner companies, helping to keep them front of mind and ahead of the field.
Take a look at some of the LinkedIn group content here.