The Real Shaving Co.
The Real Shaving Company hired design agency Fresh Pies to revamp their website. The stylish new look demanded some snappy new writing that would appeal to – and educate – the company’s discerning male target market.
We extricated our best-looking writers from gazing at themselves in the bathroom mirror and asked them to lather up a suitably blokeish but intelligent tone of voice. The result: razor-sharp copy that was clearly a cut above the competition.