When life and health insurance company Vitality decided to branch out into ISAs and pensions, they had no one to write all of the marketing collateral, product guides and technical legal documents.So, what did they do? They called Write Arm, of course
We placed two copywriters in-house with the company, one of them for an entire year. Working within strict tone of voice and legal guidelines, they sweated blood to complete all the materials in time for the product launches.
You can see their work here.