Case Studies

Creative Strategy

Case Study: Maldon Salt

Maldon needed a writer who was truly worth their salt.

Someone who could provide ‘inspiration with every pinch’ (which was the evocative tag we crafted for them) and create web copy that reflected the brand’s heritage, quality and values by taking the simple to the extraordinary.

‘Oh, and could you also place some of our content into ten different languages for us.’

Of course, we can, if you’ll just pass the Maldon.

Copywriting

Case Study: Ordnance Survey

When it was looking to develop new brand guidelines for its leisure and consumer business, Ordnance Survey turned to Write Arm.

Starting with an in-house workshop, we went on to produce a full copy playbook, which gave the marketing team a much needed – ahem – roadmap.

Content

Case Study: SoPro

SoPro offers a sales engagement platform and email outreach experts that will grow your business, so it’s no wonder that SoPro itself has grown faster than giant kelp.

And growth pains were why SoPro came to Write Arm – to secure a scalable and flexible pool of highly talented B2B email copywriters who could keep up with its phenomenal pace.

We were only too happy to oblige – but we did have to run fast to keep up! Along the way we found the energy to help out with thought leadership pieces, helpful blogs, and create more web copy than you can shake a stick at.

So, put that twig down.

Technical writing

Case Study: Vitality

When life and health insurance company Vitality decided to branch out into ISAs and pensions, they had no one to write all of the marketing collateral, product guides and technical legal documents. So, what did they do? They called Write Arm, of course

We placed two copywriters in-house with the company, one of them for an entire year. Working within strict tone of voice and legal guidelines, they sweated blood to complete all the materials in time for the product launches.

We Work With

Creative Strategy

Case Study: Maldon Salt

Maldon needed a writer who was truly worth their salt.

Someone who could provide ‘inspiration with every pinch’ (which was the evocative tag we crafted for them) and create web copy that reflected the brand’s heritage, quality and values by taking the simple to the extraordinary.

‘Oh, and could you also place some of our content into ten different languages for us.’

Of course, we can, if you’ll just pass the Maldon.

Copywriting

Case Study: Ordnance Survey

When it was looking to develop new brand guidelines for its leisure and consumer business, Ordnance Survey turned to Write Arm.

Starting with an in-house workshop, we went on to produce a full copy playbook, which gave the marketing team a much needed – ahem – roadmap.

Content

Case Study: SoPro

SoPro offers a sales engagement platform and email outreach experts that will grow your business, so it’s no wonder that SoPro itself has grown faster than giant kelp.

And growth pains were why SoPro came to Write Arm – to secure a scalable and flexible pool of highly talented B2B email copywriters who could keep up with its phenomenal pace.

We were only too happy to oblige – but we did have to run fast to keep up! Along the way we found the energy to help out with thought leadership pieces, helpful blogs, and create more web copy than you can shake a stick at.

So, put that twig down.

Technical writing

Case Study: Vitality

When life and health insurance company Vitality decided to branch out into ISAs and pensions, they had no one to write all of the marketing collateral, product guides and technical legal documents. So, what did they do? They called Write Arm, of course

We placed two copywriters in-house with the company, one of them for an entire year. Working within strict tone of voice and legal guidelines, they sweated blood to complete all the materials in time for the product launches.

Responsive website designed & developed byMadison Web Solutions logo