GenAI has presented a persistent dilemma for corporate comms teams, agency leaders, and B2B marketers: remarkable speed offset by unpredictable outputs, structural hallucinations, and reputational exposure. Until now, the technology was based on large language models (LLMs), which, at their core, rely on sophisticated guesswork to predict text.
As everyone in the marketing industry knows, while they are suitable for basic drafting, they lack the rigour and stability required for high-stakes business communications.
However, LLMs are no longer the only game in town.
Write Arm recently attended TMX Group’s inaugural partner day to witness a major shift in AI technology: Synthetic Deterministic Cognitive Infrastructure (SDCI).
Read our founder John’s reflections in this LinkedIn post.
To find out more about our SDCI-powered services, click here.
