Founder
Multilingual lead
Content lead
Client services lead
Founder
As a journalist, John has written for national newspapers and authored numerous books. As a copywriter, he has worked for all kinds of public, private and third-sector organisations.
He founded Write Arm in 2012 with the bright idea of exploiting the talents of a throng of gifted writers, then retiring to a tropical island. It didn’t quite work out that way as he found that he liked the buzz of meeting clients and winning new business.
These days he’s usually to be found working on business strategy and staring at spreadsheets.
The island can wait.
Multilingual lead
Having learned English by watching Star Wars when she was four, Mariana was always likely to land a career in foreign languages.
It took her a while though, as she first got a masters in educational psychology, then ran her own clinic, before her love of the UK music scene brought her to London. Eventually she joined Write Arm where, as head of multilingual services, she marshals a worldwide team of linguists. As you’d expect, the still loves to learn new languages, though she admits to struggling with Ewokese.
Content lead
Dan began writing magazine copy fresh out of university, and has kept the keys clattering throughout the digital and AI revolutions.
As the industry reconfigures itself around new technologies and consumer habits, he keeps a sharp focus on delivering the right words to the right audiences. After joining Write Arm as our first staff copywriter, he has taken on a colossal range of projects for a client base ranging from Netflix to PayPal. As content lead, he oversees writing teams, liaises with clients and ensures that brands maintain their authority in a perpetually shifting marketing landscape.
Client services lead
Bio to follow
We have been working with the Write Arm team since 2018. They were hired based on a competitive tender to write copy for a biennial report website. At short notice, we also needed a printed report, written in a formal annual report style. They met this challenge and delivered two excellent products, on time and on budget. We were pleased that Write Arm won the tender and that we will have the benefit of their expertise and support this year.
Neil Ford, Commonwealth Secretariat
What people sayWrite Arm have been a great partner for Re:signal, helping to create outstanding content at scale across a range of sectors and audiences.
Kevin Gibbons, Re:signal
What people sayHaving worked with several copywriters in the past, I very much appreciate the journalistic approach of Write Arm. The way I was interviewed really teased out all the ideas that were quite nebulous in my head and made me consider what I was trying to achieve with my messaging and who I am trying to target. A true partnership approach that has worked very well for us.
Sarah Ennett, Digital Isle of Man
What people sayWe’ve been using Write Arm on an ad hoc basis to source writers with niche expertise to supplement our in-house team. Despite often giving them extremely short notice and very specific asks, they’ve managed to come back fast with options for potential people, and proved very flexible and understanding when plans have needed to change – and all at extremely reasonable prices.
James Clive-Matthews, Group SJR
What people sayWrite Arm provided the perfect solution. They’re easy to work with, excellent listeners, they also contribute and collaborate well which is what was needed on this project. The result is meaningful, considered copy which has real impact.
Nick Pulley, Selective Asia
What people sayWrite Arm provides Leon! Animations with just the right scriptwriters for our short videos – condensing long, boring texts into a few sentences and diplomatically and charmingly maintaining good morale with everyone involved in the production process.
Leo Earle, Leon! Animations
What people sayI’ve worked with Write Arm across multiple content projects across different companies and industries. Whatever the brief, they are always able to source the right copywriter to deliver high quality writing on time, whether it’s a short blog post or in-depth whitepaper, so I can get our projects published and delivering results quickly. Write Arm continues to be my first port of call for any key content brief.
Nadia Barmada, Linnworks
What people sayThere was a quiet professionalism about the Write Arm team that was really reassuring. They were quickly on the case and gave us just the type of writers we needed – experienced and thorough. First name on our freelance roster.
Carlo Formicola, Vitality
What people sayLilli Cooper, Script Compass
What people sayThey consistently produce work of an excellent quality, are reliable and responsive, and they’re nice to deal with too.
Ryan Welmans, Sopro
What people say
