Founder
Multilingual lead
Content lead
Client services lead
Founder
As a journalist, John has written for national newspapers and authored numerous books. As a copywriter, he has worked for all kinds of public, private and third-sector organisations.
He founded Write Arm in 2012 with the bright idea of exploiting the talents of a throng of gifted writers, then retiring to a tropical island. It didn’t quite work out that way as he found that he liked the buzz of meeting clients and winning new business.
These days he’s usually to be found working on business strategy and staring at spreadsheets.
The island can wait.
Multilingual lead
Having learned English by watching Star Wars when she was four, Mariana was always likely to land a career in foreign languages.
It took her a while though, as she first got a masters in educational psychology, then ran her own clinic, before her love of the UK music scene brought her to London. Eventually she joined Write Arm where, as head of multilingual services, she marshals a worldwide team of linguists. As you’d expect, the still loves to learn new languages, though she admits to struggling with Ewokese.
Content lead
Dan began writing magazine copy fresh out of university, and has kept the keys clattering throughout the digital and AI revolutions.
As the industry reconfigures itself around new technologies and consumer habits, he keeps a sharp focus on delivering the right words to the right audiences. After joining Write Arm as our first staff copywriter, he has taken on a colossal range of projects for a client base ranging from Netflix to PayPal. As content lead, he oversees writing teams, liaises with clients and ensures that brands maintain their authority in a perpetually shifting marketing landscape.
Client services lead
Bio to follow
Write Arm provided the perfect solution. They’re easy to work with, excellent listeners, they also contribute and collaborate well which is what was needed on this project. The result is meaningful, considered copy which has real impact.
Nick Pulley, Selective Asia
What people sayWrite Arm have been a great partner for Re:signal, helping to create outstanding content at scale across a range of sectors and audiences.
Kevin Gibbons, Re:signal
What people sayWe’ve been working with Write Arm for several years, during which time the team there have written dozens of feature articles for us. Our relationship with Write Arm means we are able to instantly scale our editorial resource to match our required output. We know we can be confident in the quality of the copy we’ll receive and we know it will always arrive on (and often well before) deadline. Most importantly, the team at Write Arm are a pleasure to deal with, and are always available to help with any editorial request.
Nik Taylor, The Student Room
What people sayBeing able to access highly experienced copywriters has made our marketing and communication projects easier to deliver because of the quality and professionalism they bring.
Nic Hamilton, Ordnance Survey
What people sayWrite Arm provides Leon! Animations with just the right scriptwriters for our short videos – condensing long, boring texts into a few sentences and diplomatically and charmingly maintaining good morale with everyone involved in the production process.
Leo Earle, Leon! Animations
What people sayLilli Cooper, Script Compass
What people sayThere was a quiet professionalism about the Write Arm team that was really reassuring. They were quickly on the case and gave us just the type of writers we needed – experienced and thorough. First name on our freelance roster.
Carlo Formicola, Vitality
What people sayMany thanks for your diligent and knowledgeable work done to complete the analytical report for future workplace case study and our product Mall catalogue in a timely manner. Please extend my sincere thanks to the whole team. I have also enjoyed the opportunity working with you and look forward to future opportunities to come.
Nancy Guo, Sunon
What people sayThe proof to us that the copy is working is that potential clients are showing their excitement for what we are doing, how we are doing it, and… we are winning business. We wouldn’t hesitate to recommend Write Arm, and will continue to work with them on all our future projects. Thank you Write Arm!
Richard White, 365 InHouse
What people sayWe were over the moon with what we achieved together. Write Arm were able to communicate our core brand messages as they had been writing for us for years. The team is friendly and always provide prompt updates.
Alannah Wiseman, Maldon Salt
What people say
