

Founder


Multilingual lead


Content lead


Client services lead

Founder
As a journalist, John has written for national newspapers and authored numerous books. As a copywriter, he has worked for all kinds of public, private and third-sector organisations.
He founded Write Arm in 2012 with the bright idea of exploiting the talents of a throng of gifted writers, then retiring to a tropical island. It didn’t quite work out that way as he found that he liked the buzz of meeting clients and winning new business.
These days he’s usually to be found working on business strategy and staring at spreadsheets.
The island can wait.

Multilingual lead
Having learned English by watching Star Wars when she was four, Mariana was always likely to land a career in foreign languages.
It took her a while though, as she first got a masters in educational psychology, then ran her own clinic, before her love of the UK music scene brought her to London. Eventually she joined Write Arm where, as head of multilingual services, she marshals a worldwide team of linguists. As you’d expect, the still loves to learn new languages, though she admits to struggling with Ewokese.

Content lead
Dan began writing magazine copy fresh out of university, and has kept the keys clattering throughout the digital and AI revolutions.
As the industry reconfigures itself around new technologies and consumer habits, he keeps a sharp focus on delivering the right words to the right audiences. After joining Write Arm as our first staff copywriter, he has taken on a colossal range of projects for a client base ranging from Netflix to PayPal. As content lead, he oversees writing teams, liaises with clients and ensures that brands maintain their authority in a perpetually shifting marketing landscape.

Client services lead
Bio to follow











