Why are so few businesses using AI to produce marketing content?

We look at the data behind the sluggish adoption of AI among UK businesses

You might think that pretty much every business uses AI to generate marketing content. But the truth is that nearly 90% don’t.

 

At least, they don’t in the UK.

 

How do we know this? Because every quarter the Office for National Statistics runs a survey of UK businesses that specifically asks if they use genAI for copywriting and image generation.

Our founder John, who has had his head in the ONS’s datasets and over the last six months, has written a series of LinkedIn posts on the subject.

 

They make interesting reading.

 

Take a look here, here, here and here.

 

Do you you need help with AI content? Then call us on 0845 862 4646 or emailinfo@writearm.co.uk

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