A few thoughts on proposition development
If your business is to thrive, then your target audience needs to really understand a) what it is you’re selling and b) how they will benefit from buying it. It all boils down to having the right proposition.
It’s a subject that our founder, John Ashton, recently covered in this article for Medium. In it he explains how he distilled Write Arm’s proposition in to an elevator pitch and then in to a single line.